Turning Social Data into Financial Opportunity. How a Startup Predicted the Brexit Vote Accurately.

Brexit was a vote of epic proportions, it was highly contested and extremely volatile. It wasn’t just new rules and regulations, processes and procedures, the outcome had major effects on people and their lives. Needless to say, sentiments ran high. Not only for individuals but for the entire United Kingdom population. Many took to Twitter to voice their opinions and express their thoughts to the world.